Dolby Atmos: Will Your Theater Be Next Up For New Sound System?
Moviegoers who file in to see Pixar's "Brave" may notice something quite different about their theater: Dolby is rolling out a new "immersive sound format" it calls Atmos.
THR reports the first big deployment will take place at the newly rebranded Dolby Theatre itself, where "Brave" is slated to premiere on June 18.
Fourteen other theaters will be part of the first-run of Atmos (full list at the bottom of this article). Essentially, Atmos is a fancy version of surround sound, allowing theaters to play up to 128 channels of sound at once. Today's 5.1 and 7.1 systems only offer -- you guessed it -- five and seven channels.
The Dolby Theatre was previously known as the Kodak Theatre and is home to the Academy Awards. Dolby signed its 20-year naming rights deal after the Eastman Kodak Co. went into bankruptcy. Kodak had paid $3.6 million a year to have its name on the building.
Theaters using Atmos for "Brave," opening June 22:
AMC BarryWoods 24, Kansas City; AMC Burbank 16; AMC Century City 15; AMC Downtown Disney 24, Lake Buena Vista, Fla.; AMC Garden State 16, Paramus, N.J.; AMC Van Ness 14, San Francisco; ArcLight Sherman Oaks; Brenden Theatres at the Palms, Las Vegas; Centry at Pacific Commons and XD; West Plano, Texas; SilverCity-Yonge Eglington Cinemas, Toronto; Cinetopia Vancouver Hall 23, Vancouver; the El Capitan Theatre; and Kerasotes ShowPlace ICON at Roosevelt Collection, Chicago
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Sela
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8 more months of school.....
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Sela
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Apparently Disney is studying doing a new run on....
8 more months of school.....
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Midrats
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You mean they think they can improve on the Michael Crawford crapfest?Sela wrote:Apparently Disney is studying doing a new run on....
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Sela
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I think it's impossible not to improve on it....Midrats wrote:You mean they think they can improve on the Michael Crawford crapfest?Sela wrote:Apparently Disney is studying doing a new run on....
8 more months of school.....
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sldawgs
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If it's anything like the crap that's coming out now it will ruin the franchise. Pretty much everything after Naked Gun sucked.Bill wrote:Zucker interested in a The Naked Gun reboot
Top five movies of this genre:
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2. The Naked Gun
3. Top Secret
4. Hot Shots
5. Nothing else is even worth ranking.
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How is it that I just heard about this today?
History shows again and again how nature points up the folly of man
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Um, because Pacific Rim just came out? That don't usually mention sequeals until the original is released. Godzilla, the last, greatest Kaiju, is going to be taking on all the Jaegers at once and the Transformers will be jumping in to help. It's going to be a Battle Royale!Will wrote:How is it that I just heard about this today?
Headed for the grocery store, Wish me luck.
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Steel Frog
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Co-stars Kick-Ass and Martha Marcy May Marlene, she's like four people at once.sldawgs wrote:Um, because Pacific Rim just came out? That don't usually mention sequeals until the original is released. Godzilla, the last, greatest Kaiju, is going to be taking on all the Jaegers at once and the Transformers will be jumping in to help. It's going to be a Battle Royale!Will wrote:How is it that I just heard about this today?